Burger King Rises as McDonalds Fails

English: A selection of value-menu hamburgers from American fast food chains. Clockwise from left to right: McDonald's McDouble, Burger King Buck Double, Sonic Drive-In Jr. Deluxe Burger, Wendy's Double Stack. (Photo credit: Wikipedia)

In the last quarter it was shown in a recent quarterly report that Burger King (BKC) performed better in sales than rival McDonald's.

BKC executives did not reveal whether the higher restaurant sales, along with new customers transferring business from McDonald's or other fast food restaurants were the reasons for this change.

CFO, Daniel Schwartz announced that they are expecting to maintain their share of business growth and indeed, sales have continued to rise during the month of October.

One strategic change in operations is the value menu which focuses on making food affordable for families. Promotions such as the barbecue menu have also attracted many new customers over the past summer.

This fast food restaurant has made a point of attracting elderly and senior customers, both men and women. Offering salads, wraps and smoothies which are popular menu items for these demographics.

This fast food business has traditionally been known to be mainly popular with young males, 20-26. Making changes to the menu, gearing it toward the McDonald's style gives them a wider range of customers to sell to.

Earnings for Burger King went up by seventeen cents a share, exceeding the fifteen cents analysts had predicted for the period.

In June, the company paid out a quarterly dividend at four cents per share.

Burger King was a private company before it was purchased for more than three billion dollars by 3G Capital Management in Brazil.

A shell company, Justice Holdings, acquired BKC via a reverse merger and then the company went public through an IPO.

Last summer, the shares became available on the market first at $14.50. Last Friday the share price went to $14.95. Because of Hurricane Sandy, the NYSE was closed on Monday and Tuesday.

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Win Loyalty With the Help of CRM Systems

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As you know loyalty cannot be bought but can be won. When you have major company you need to win the trust of your clients and to do so you need to produce and make quality product. You also need to have quality service and more specially quality communication with them.

To win the loyalty of your clients you will need to offer them everything that they need from you – quality products and quality service. To have quality products you will need to use quality materials as for the quality service you will need help. The tool that will help you achieve this is the CRM system.

The CRM system can be met under two types – software and web-based. They both do the work they are intended to do but there are few differences which you need to know before start looking for a CRM system for you.

The software type of the CRM system is called remote because the database of the system is located on a remote server in your company. So to have this type of system you will need to buy a server on which the system should be installed. This will cost you some amount of money but if you want this type of CRM system you will have to make this sacrifice. The other thing that you will need to pay is the service for installation and support and for any upgrade needed to properly run the system. Once you provide these things you are ready to get the work started. You can access the system from your personal office computer and from it you can manage and edit any information for each client.

The other type of CRM system is called web-based because the server of the system is hosted on remote server. For this type of CRM system you will only pay for the service that is provided from the company. The advantage of this type of CRM system is that you can access the database from every device which can support internet connection and a web browser. So practically this means that you can access the system from everywhere at any time which is very good advantage as with the other method you can access the system only if you are on the local network of the server.

Both systems are very good but with great powers come great responsibility. All the information which is submitted by the server should be protected at any cost. And if you choose the remote type of CRM system you will need to take care of the security of your data. But if you use the services of a CRM company you will not take the responsibility if any information is lost, stolen or leaked. Depending on your business and the environment you are working in, you will decide which is the best CRM system for you.

Lyuben Georgiev works for one of the leading developers of CRM software - webCRM. In addition to that, he also writes for popular business and marketing blogs such as Marketing Best Practices and RINF.

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