Tuesday, June 30, 2015

The Yahoo CEO - Marissa Mayer

Marissa Mayer
Marissa Mayer (Photo credit: Wikipedia)
In October 2012, Marissa Mayer, Yahoo CEO, made her first report on earnings during a conference. She reported that she was happy with the company's progress in the third quarter. She also shared that Yahoo has been working with Microsoft to improve the search capabilities. However, the folks on Wall Street are still interested in the plan for reviving the company's revenue growth.

The former CEO had a more media centric approach but today, the company is revamping its products and underlying technology. Just last July, one day before the company's second quarter earnings were released, Mayer was hired. Therefore, she was not a part of Yahoo's review of the second quarter results. Mayer has recruited a Google advertising executive, Mr. Castro who is to start work in January 2013 as the chief operating officer. Mayer has also hired a new chief financial officer. In addition, this new CEO will be giving employees free meals, like Google does, and free smartphones. She has also been considering revamping Yahoo's home page. Compared to the previous year, Yahoo ended this third quarter with 12% less employees.

Mayer has been working hard to keep stockholders contented by distributing some of the proceeds from Yahoo's $7.6 billion deal for selling half of the company's stake in the Alibaba Group. It is projected that Yahoo will have earnings of 26 cents per share on a revenue of $1.08 billion. Therefore, Mayer seems to be doing a good job with Yahoo and is seeking to continuously improve the site.

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